The Impact of Social Media On Business Development In Ghana

Yahoo, Google +, Facebook, Twitter, Whatsapp, Instagram, Youtube to mention but a few are the various social media platforms that have emerged in the last four decades or so. They have moved from being just social media platforms to various places where people create and run business.

The introduction of businesses unto the New Media has paved way for numerous opportunities. Small businesses recognize the benefit of social media as a communication platform that facilitates two-way communication between a company and its stakeholders. A product, service or brand can be directly marketed to the consumer using social media. Such marketing amplifies messages that are conveyed by other product promotions, including website advertisements and press releases. Social Media has undoubtedly played a vital role in the development of most of these businesses; brands, products and services.

It will surprise you to know that some businesses have not clinched on New Media to enjoy the opportunities that it brings. We will however unearth the importance of Social Media to businesses, since the world has become a global village. Technology has helped solved some problems by just a “CLICK”

In the subsequent months I will feature businesses that have developed tremendously through social media. These brands will share with us their rise, challenges, experiences Social Media has presented and of course their expectations in the next few years.

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